History of Chevrolet



Capital CJDR of Indian Trail hosts numerous Chevrolet vehicles. If you happen to be a citizen of North Carolina or visiting the area, the Capital CJDR of Indian Trail should be your first stop for buying/servicing your Chevrolet car.

The Origin Story

Chevrolet is an American origin auto-manufacturing beast that has been going strong ever since its inception by Swiss racer Louis Chevrolet in 1911. Today, you will find a host of different kinds of vehicles, from cars and trucks to sports cars, being offered by the company. Chevrolet even boasts its own NASCAR team.

Will Durant, the co-founder of Chevrolet, who also founded General Motors, bought over the racer's share of the automotive company in 1914 due to differences in opinion. In 1913, Chevrolet introduced its first car – the Series C Classic Six.

In 1914, the cars produced by the company first began featuring its now synonymous bowtie logo. The origin of the logo is not absolutely certain but is often believed to be a stylized version of the Swiss cross, adopted to honor Louis Chevrolet's contributions to the company.

Merger with General Motors

In 1916, Chevrolet made significant profits from its sale of the Series 490, and the success allowed Durant to reacquire his controlling shares in General Motors. He became President of GM and merged Chevrolet with GM, allowing it to run as a separate division within the company. In 1919, General Motors Chevrolet unveiled its line of lightweight trucks built using the chassis of its passenger cars.

The iconic Chevrolet Corvette with its fuel-injected engine and the Corvair was produced in the 1950s and 1960s. In the next decade, the Chevy Impala line came into being, which continues to enjoy massive popularity still.

Why buy a Chevrolet?

The Chevrolet brand is known for its legacy of value, durability, and unparalleled performance. It embodies the spirit of its founders who refused to give up on their entrepreneurial dream and persisted forward despite the failure of their very first vehicle offering, the Classic Six.

In 2012, the Chevy Corvette's Centennial Edition was released. There is a certain quality and panache in driving a Chevrolet that's amiss from vehicles manufactured by other automotive companies. If you too want to acquire this quality, invest in a Chevrolet vehicle, and you won't regret it.